Better Business Bureau free essay sample

For nonaccredited business, since the rating is an important factor for consumers to choose a service/product provider, the consumer would more likely to choose a BBB member or an accredited business, and thus make those nonaccredited companies lose their business despite how good their services are. Consumers: consumers would be confused if BBB provides an unfair rating and base the ratings on whether the company is a member of the association. Plus, since BBB is popular and trustworthy of its objectively rating system, customers are more likely to pay more for same services or products if they choose a BBB member business because an accredited business must make up for what it paid to BBB by raising the price. Non-profit organization: Since BBB also rate non-profit organizations, these organizations are also slightly affected by the actions of the BBB. 2. Clearly identifying any laws involved or stating that there are no laws involved? There are no laws involved because this is a core practices. Becoming a member of the Better Business Bureau has the benefit of having an additional selling point to advertise to potential consumers because the Better Business Bureau is revered for honesty and trustworthiness. A high rating from the Better Business Bureau could potentially be the force needed to induce a consumer to purchase your products or services. Companies become members with the Better Business Bureau because the marketplace has more potential to flourish if the consumers trust the businesses that want to serve them. Also, alignment with the Better Business Bureau has the benefit of demonstrating to consumers a business’s commitment to a conducting business in a trustworthy marketplace. Third, members of the Better Business Bureau have the opportunity to network with those in industries similar to their own and attract people from all over the United States. Finally, members get absolute access to any and all of this organizations services and information. Members get all of the latest news and information about the Better Business Bureau as well as industry specific insider information. As a potential marketer, it would be imperative for someone to recommend that businesses seek to obtain Better Business Bureau membership status.